Well, you have your products and decided he would design a catalog for distribution. B-ut, WH-e-r-e-je-ne-s-t tar? What should I do first when designing a catalog? What are the steps needed to design a catalog? In this article I will answer these questions for you and give you ASTEP-by-step for the design of its new catalog.
Ist Procedure: decide who your target audience will be. This seems easy, but we have to do fist. You need you're designing a catalog, while the design of its catalog. In this way, you'll be able to imagine how they will react to each step you take.
2nd case: Decide what you sell. See procedure for a number of details. What I mean is that you do not want to add all the products you have in your inventory if it is not something your target customers buy. You can save money by designing your catalog ignoring the elements that are very unlikely to be bought by its target audience.
3 Procedure: Separate your products if you can focus on one at a time. Take each product is sold and write the text of sale and the price of what they extract an idea of how each product is displayed.
Also, as you work on each topic and write descriptions, only to write all the details you have to give his client the size, color and specifications. With some products, you'll be able to use only a little space, in addition to the image and explain everything that exists.
However, with other products in which more information is needed, it is set up a page or more information only as a reference or guide for the purchase of products from their catalogs. Therefore, like everyone else, it's time to take notes on information are needed to provide the client on another page.
4 Procedure: photographing their products. . In the design of its catalog, the images are the best. Group photos will save you money but also make you less sales. The help of a professional photographer is also agood idea if you can afford. His images are what sell your product if you do a bad job in the photo of your product, you will lose sales.
Abstract: At this point, you have the most "pieces" to use, while the design of its catalog. Only acouple parts and we will be ready to go to reality, the design of its catalog.
5th Procedure: pages of information. Industrial product catalogs may need to give specifications, clothing catalogs need to offer more sizes and colors to choose, but you do not have much space in the pages of products, and more.
You want the information to design the pages of its catalog to make it easy for buyers to use. Do not use complex formulas that make the calculations. Don'tmake his client thought too much or too long or you lose sales. You need more information on product pages whenever possible.
Other sites that can help your sales are special pages catalog'sdesign product, index, etc. You need to decide on the number of pages of information to be included because when designing a catalog of what you need remind you that the number of pages amultiple is always four.
Proc 6-e-thousandth: Pre - Lay-out. This is where you decide that everything will go. What is your information pages inside the door or in the middle, you know who will have a front and to the inside and outside coverage. You have pages of information, and then you have your product pages. DE-C-i-de-do-t-i wi ll re-registration.
7th Procedure: Design of product pages. Once again, as in the photograph is that they are not experienced in the design May you want to hire a professional to design your catalog, especially for pages that display their products and their descriptions.
If you intend to do it yourself, then there are things you need to know. Always place quality images in the upper right corner of each page on your right. When customers start to turn the page, the first thing to do. It is necessary to catch the eyes and stop just through the overthrow catalog.
Some people browse through magazines and catalogs from the rear to the front, so that the upper left corner of each page on the left is almost as important. You want to stop and open your product pages to reflect on the images that capture your attention and I want to see.
Some catalogs use the simplest method of displaying products and information on each page. This page is divided into quarters, sixth, eighth or give each product and it'sonlittle section. In other catalogs that show photos and product numbers on the one hand, and related information to each of the other side of the page. There are also other ways, it aims to suggest a few ways you can do.
8 Procedure: front and back cover. This is one of the most important steps that must follow, while the design of its catalog. If you did everything you, you still want May to consider having a professional refers to its design.
The reason for this step is so important for the design of the catalog is twofold. The first is that the coverage reaches his client wants to browse through their catalog first. Poor coverage is like having Astor fashion that sells clothes in the ghetto. If your target customers do not shop in and you have no chance to sell anything.
The second reason is that for every catalog you send, you want to read more potential customers. When the person who sent that in some states, who want others to search and navigate as well. For this reason, both the front and back cover is important. You do not know how they will sit.
9 Procedure: Find a printer for your catalog. Before you begin designing your catalog, you want May to find a printer that can print for you. The reason is that it can help you know what your needs are for the artwork, photos and layout, and help you choose the printing methods work best for your type of catalog.
