To a large extent, the desire to touch, hear and see is a reflex, almost instinctively. We have all the fear and false choices. If we maintain a purchase, for example, we need to provide as much information as possible to make before they buy.
According to Dr. Ronald Marks, a University of Missouri, professor of marketing, studies say that people learn up to 200% faster, 26% lower pay attention and get 38% more information with the messages of marketing and marketing presentations, the to all the senses.
The meaning which are more in the phase of evaluation, more information to the brain. And the confidence that you win a purchase is proportional to the amount of information gathered. Therefore, when we talk about the purchase he is our natural inclination to take, touch and feel the object that we buy before we buy. It is simply human nature.
Then he takes his entire sense to give prospects as much information as possible - the ability to see, to touch and to check our offer will increase the likelihood that they used to do, what we think of them. But today we are in a dilemma, large ...
... The Internet!
The lack of tangibilité on the net prevents the sales. And according to Forrester Research, "Many consumers still reluctant, to buy online because they want to see and" touch "a product before buying." That is why the online purchase, while slowly upwards, is still limited by the inability of people to touch and the sensations of a product.
"Accurate, photo-realistic 3D models help (because) tell the story," says Forrester. Intel Corporation has recently revealed that "the 3D graphics strengthening of a consumer, visual perception of your site (from), they transmit information in a format convincingly, and they increase your site called 'rigid' in your visitors who wish to return and even back. "
The lesson is: the Internet as owners of businesses or dealer, you need to meet the needs of the people buying natural behavior. And to achieve this, you need to imitate your visitors experience with offline shopping as much as possible. Fortunately, there is a solution.
The Web is a visual, offers you the ability to display photos that your offers to your customers something they can enjoy. Search on eBay, for example. Sell products, which are more the rule accompanied by images of the tender concerned. In short, it means the text, but pictures SALE!
If you have a photo of your product (or whatever your service or virtual product, even if they are not in physical form), it helps to tantalize your customers and to act to respond or to buy. With my company, for example, in three dimensions, photographs were the actions the visitors opinions 317%.
If your site sells a product is intangible (including software or subscriptions) or a proof that people can not control your downloads, sales or registrations by simply adding a three-dimensional graphics, like a blanket, in the field or on the map.
Statistics show that if the companies integrate 3D display their products online, they see an increase of 300% page views, an increase of 200% in sales and an increase of 50% of the time on the website. In addition, the Web sites that appear with the 3D experience of the lowest return that the companies which used 2D-(or nothing).
If you sell whatever online, even intangible products, you can use the 3D support for the optimization of your clicks, downloads and sales. In three dimensions, the pictures are very good for:
- E-Books
- Software,
- Audio or video streaming,
- E-mail newsletter (or "e-zines) - CD-ROM or music CDs - pass or special reports, - video or audio tapes,
- Access to private sites or content,
- Subscription Service
- Web-based services and applications,
- Or the information.
With fraud and snake oils, the network torture, people are naturally skeptical when "blindly" in Internet shopping. If they can not see your product, or if the image you project is low, they will, there's something wrong with that or your product is just as much. Keeps people do not bear on their books.
A recent survey among consumers BCG found that people are still leery make online shopping, namely "70% of respondents to purchases over the Internet." But by your potential customers may be at least somewhat correction facility not only increase your chances, but also to create instant credibility.
That means a multi-warehousing gives the visitor more information and makes the customer more confidence. Your product, by "life" if you want you can them something they can feel better.
As the saying goes, "You've never had a second chance, a good first impression." What you feel? If people judge books by their door, make sure that your worth is to judge.
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