Banners are placed on websites for one reason-get users to click. In general, banner ads lead users to an advertiser's Web site. A simple way to understand the fancy banners such as text links. Usually, they contain a kind of graphic element, making them similar to an advertisement that appears in a magazine. Although some contain animation.
Banners are available in a variety of shapes and sizes, currently the Internet Advertising Bureau has approved eight different types, all measured by the size in pixels.
Here's a pleasure to see some of the different types of banners: Man vs. banners
There are many advantages of using banner ads:
They can direct customers right to its website.
Even if users do not click on the ad, which takes its name there.
You can place banner ads on Web sites that make more sense.
They can be easily monitored.
They are more interested in not only plain text.
They provide an element of interactivity.
They are relatively easy to develop, update and implement.
There are a number of ways in which the success of banner ads can be measured:
Click point: the number of visitors who clicked on a banner ad.
Page views: the number of times a page with a banner ad was seen. This could give an idea of the number of visitors who were exposed to the announcement.
CTR: This is usually referred to as a percentage, which is the proportion of visits to the page click on ad hoc.
Cost per sale: This is the measure of how money was spent on a sale.
Question: Are the banner ads work? A study by the Internet Advertising Bureau concluded that banner ads very similar effects of communication as traditional advertising. Statistics show that most users in this study are in favor of Web advertising, indicating that companies that advertise online are a step ahead of firms that do not.
Despite the banners have been successful, have become so frequent that we've trained ourselves to avoid them? It's almost become second nature for me to forget the perimeter of a Web page and hope in the heart of the page to the content they want. I'm going out with this issue, banner ads have run their course?
