Banner advertising is one of the most commonly used in Internet marketing. Although the banner click point fell to less than 1.0% during the past year, it is still
possible to achieve good click-through of 3.0% and above.
Below are 10 measures that I have used successfully to help my clients strengthen their occasional click banner campaigns.
1. Use employ words Action Agenda words like "FREE" and "click here" in your banners.
Offer something "free" in your message draws the reader to click on your banner. Banners with "click here" teasers and similar phrases also increase click-through.
2. Use short and punchy titles
A short and punchy title banner made a difference. Also instruct your title of the benefit statements - offer solutions to problems that your customers face. If you sell food
products, try to "lose 10 pounds in four weeks." Work on a combination of text and graphics in your banner.
3. Banners animated or static banners
Banners usually statique animated outperform their counterparts in more than 100%. Surfers are more likely to notice that banners are animated. Example: If you have the words "Click here" flashing in your banner, it will be more effective than the static version.
4. Adopt better models
Many of us are not graphic. We can create banners, but it is difficult to match the work of a professional designer. You must hire a professional banner ad designer to create your banners. Expect to invest $ 80 per banner.
The standard sizes for banner ads are 400x40 pixels or 468x60 pixels. I recommend you design a 468x60 banner. With graphics congestion on most Web pages, a larger banner has a chance to get noticed.
5. Try Trick banners
These banners look like Windows dialog boxes, scroll bars, buttons or submit blue underlined hyperlinks. They draw you click the dialog boxes and scroll bars - which are already accustomed to do with the Windows operating system. If you use banners something short and punchy titles, you can click point above 10.0%!
6. Your banner reduce file size
Reduce your banner file size to less than 15k. The last thing someone wants is the slow loading web page. Most Web sites and banner exchanges do not allow too large banners.
Create fast loading banner from the outset. Maximize your banner file size through your graphics software or a graphic online optimizer.
7. Turn your banners regularly
Always have 2 or more banners to promote each product. A banner usually burns after a visitor has seen 3 times. They do not know (if not hatred) banners which they see repeatedly. If you click-through is constantly falling, then it is time to turn your banners.
8. Target your banners
Place your banners on websites visited by potential customers. If you promote gourmet coffees, place your banners on sites for gourmet coffee drinkers. The quality of leads generated are higher, and more likely lead sales.
Running your banners on targeted sites generally yield higher click spot and return on investment (ROI). You are reaching people who are most interested in what you offer. Of course, you can try Web sites with general public if they generate a return on investment.
9. Monitor your banners performance
Make a point to check your banners on the performance of every day. Monitor the CTR. Click on the par-tells you how well your banner performs. Most banners look for a click-through between 0.8% to 2.0%. If your banner is more than 2.0%, it is doing a good job.
By monitoring your banners performance, you can kill for the year ? banners wither before your advertising dollars.
10. Is your math
Are your math for each campaign banners. Calculate the cost per visitor, cost per sale and ROI ? ratios.
For example: If a site charges you $ 20 per thousand impressions ($ 20/CPM), and you get a 2.0%-per-click (20 visitors), your cost per visitor is $ 1.00 ($ 20 / 20 visitors ).
And if 1 in every 10 visitors buys your product, your cost per ? sale is $ 10.00 ($ 20 / 2 sales).
So if each sale of your product produces a gross profit of $ 15, your net profit by sales will be $ 5.00 ($ 15 gross profit - $ 10 cost per sale).
Your return on investment (ROI), before non-marketing, is 50.0% ($ 10.00 total net income / $ 20 investment). This campaign is profitable!
Try advertising on different sites or using different banners. Finding the winning combination (s) that can produce the highest return on investment. A comparison Deal, which gives a return on investment of 20% to Deal B that yields of 60%, your advertising dollars work three times harder (and profitable) with B Deal!
